Engagerami is often introduced as a tool for posting on LinkedIn, but the fastest authority-building move on the platform is not posting at all — it is commenting. While most people pour their energy into their own posts and wait for reach that no longer comes easily, a smaller group is quietly building a reputation in other people's comment sections, in front of exactly the audience they want. In an interest-graph feed, that is the higher-leverage game.
Why comments out-perform posts for newcomers
When you publish a post, you are asking the feed to find an audience for you — and reach has gotten stingy. Richard van der Blom's self-published Algorithm Insights 2025 estimates creator reach fell roughly 50% year-on-year. If you do not yet have an established audience, a new post can land in front of almost no one.
A comment flips the problem. When you comment thoughtfully on a post that is already getting attention, you borrow that post's reach. You appear in front of an audience someone else assembled — and crucially, it is often the exact audience you want, because you chose whose post to comment on. The data on what gets surfaced backs the underlying behaviour: across a study of 325,000 AI prompts, Semrush found that on ChatGPT Search and Google AI Mode, around 59% of cited LinkedIn content comes from individual creators rather than company pages (Semrush, LinkedIn AI Visibility Study). Becoming a recognisable individual voice in your space is what compounds — and comments are the fastest way to start being recognised.
There is a relationship dividend too. Reach in an interest graph follows engagement, and engaging on someone's post warms the relationship before you ever pitch. By the time you do post, or do reach out, you are no longer a stranger.
The trap: "great post!" is worse than silence
Most commenting advice produces noise. A feed full of "Great insight!" and "So true 🙌" does nothing for your reputation — it actively marks you as someone reaching for visibility without substance. The bar for a comment that builds authority is the same as the bar for a good post: it has to be useful, specific, and recognisably yours. The good news is that a comment is shorter and lower-stakes, so you can clear that bar far more often.
1. Choose whose posts you engage with deliberately
Random commenting wastes the mechanism. The point is to appear, repeatedly, in front of a specific audience — so engage consistently with a defined set of people: your future customers, the voices they already read, the accounts at the centre of your field. Repetition in the right rooms is what gets you recognised.
2. Add something the post did not say
The most valuable comment extends the post. Share a counter-example, a complementary tactic, a "here's what happened when we tried this," or a respectful disagreement backed by your reasoning. You are not there to flatter the author; you are there to be useful to everyone reading the thread.
3. Be consistent, on a theme
One brilliant comment is forgotten. Showing up regularly with substance, on the same couple of themes, is what builds the association between you and a topic — the same consistency pattern that the research rewards for posts applies to comments. People should start to expect your take.
4. Engage like a human, at a human pace
Authority is built by a person, not a firehose. Spraying dozens of comments an hour reads as automation and gets you nowhere — worse, it can trip platform rate limits. A handful of genuinely considered comments a day, during normal hours, beats volume every time. Slow, human, and thoughtful is the entire point.
5. Then bring them home
Comments do the discovery; your profile and your posts do the converting. Once someone has seen you be useful a few times in the comments, they will check your profile and your recent posts. Make sure those are ready to turn a curious visitor into a follower or a conversation — the comment got them there, but the rest closes the loop.
Where Engagerami fits
Doing this by hand means living in the feed, hunting for the right posts before they go cold. Engagerami's Monitors do the watching for you — track the specific people and companies whose audiences you want, and surface their new posts in one place so you can engage while a post is still gaining momentum. You can mark priority profiles so their activity always rises to the top. Engagement runs through a lightweight Chrome extension in your own browser, one action at a time, with per-day limits, business-hours pacing, and an automatic 24-hour pause on any LinkedIn rate-limit signal — so consistent commenting stays safely human, never a burst.
Everyone is fighting for reach on their own posts. The quieter, faster path to authority runs through other people's comment sections — show up there, with substance, in front of the right audience, again and again, and the recognition follows you home.